Starbucks has marketed itself with museum sponsorships before (Houston, for instance), and now one museum has offered to supply Starbucks with posters and programming. The Cleveland Museum of Art is mostly closed for renovation, so they needed a way to reach out to the local community. We hope all the coffee shops get on board eventually. I’ve seen coffee shops close because their traffic is uneven, and this would be a good way to maintain an audience.

Plain Dealer: Museum’s Deal with Starbucks Irs Local Vendors, 2006-Aug-19, by Steven Litt

The museum’s co-marketing program with Starbucks grew out of a relationship with the company that started last year, when the firm agreed to sponsor the summer evening concerts in the museum’s Outdoor Garden Court. …and the new outreach program was the museum’s idea — a fact museum officials confirmed.
Hodson also said Starbucks had no problem if the museum also marketed itself through local coffee stores or companies.