New cell phone service Amp’d Mobile is apparently doing better than ESPN Mobile. Service is targeted at 18 to 34 year olds, contracts range from $30 to $150 and prepaid service is available. With such a young demographic, prepaid service is key to lowering cost of trial. But here’s the phenomenal part…so far their revenue per user per month is $100, twice the national average, according to IDC. Of course, the business is still losing money and raising capital, but they are starting to get awareness for the original programming they are commissioning, including an edgy comedy series called "Lil’ Bush."

NY Times Are You Breaking Up? A Cellphone Original Comedy Is Calling, 2006-Sep-11, by Fred Bierman

“When we started the company it was more along the lines of being a mobile entertainment company rather than being solely a cellphone company,” said Mr. Cummings, the senior vice president of Amp’d Mobile and one of its founders.