A company in Singapore is offering a shipping container that you can rent and install to create temporary retail space. From the consumer’s point of view, I call it "stumble-upon retail." Sure we’ve had tents at events, but this feels so much more upscale. The experience of surprise is becoming very valuable.

Trendwatching.com: Pop-Up Everything. 2006-Nov

The VBOX enables a brand or company to follow an event they wish to align their brand with, or pop up where consumers least expect it. Tag along with a photography exhibition or set up shop temporarily at a large sporting event. Brands can even showcase items that consumers may not otherwise be able to purchase…To date the VBOX has housed collections by some of the fashion world’s most prestigious names: Raf Simons (Prada Group) and limited PUMA designer co-labs by Alexander McQueen, Christy Turlington, Mihara Yasuhiro as well as CDs, magazines, books and Motorola phones….