Fresh Express is running a promotional contest, but what is amazing is that they are inviting teenagers to submit their own salad recipe. To help activate the audience,
they are teaming up with an established community called Do Something.

Progressive Grocer: Fresh Express Spearheads ‘Go Green’ Tween Challenge 2006-Nov-1, no byline

"I was in the kitchen putting a salad together when my two young daughters said they wanted to make one, too," said Fresh Express president Tanios Viviani. "It dawned on me then that we need to involve our young kids in the process of making healthy eating a part of their lives rather than just talking at them."…