I enjoy being in marketing communications because I get to work with clever ideas and striking images, but I have come to believe those trinkets must serve a message and the message must serve a marketing system.

To run an enterprise effectively you don’t need to have "marketing" or "communications," you need to have a system for staying in touch with your audience, opening up a two-way flow of communications. That’s why newsletters represent such a powerful marketing system for companies. Of course, few newsletters achieve a two-way flow, but the internet has begun to make it easier than ever.

Think "systems" are boring? Look at these communication systems: Daily Candy, Flavor Pill, and Springwise. Are you getting wit, beauty and powerful messages in your email inbox?