1-800-Flowers.com has developed a wonderful promotional platform which should serve them for years. They are collecting and promoting stories about how people have reconnected with friends and family. The web site with the contest is okay, but the best part are the community promotions they run. They will go to a school or community center and run an after-school workshop where kids and senior citizens learn and practice using online tools to stay connected with friends and family. Flower arrangements and coupons are distributed at these events, of course.

• 1-800-Flowers micro site: Share your story at Reconnections.com
• Promo Magazine story about community promotions: 1-800-FLOWERS.com Brings Kids, Seniors Online and Together (2007-Dec-21)

Our mission is to help people connect with the important people in their lives. Reconnect today!