A friend who 'bootstraps' the marketing of his events is always asking me about free listings and publicity opportunities. Sometimes I'm a little stumped, but Harry Gold's article brings up a good list of sites that will distribute your content for free IF it's set up properly. For instance, you have to make a presentation to post at www.SlideShare.com. Do you have to time to present your story in a few slides and post it there? Can you make it compelling? It's a trade-off between the time on your hands and the money in your pocket.

The sites suggested make a good checklist. Not all will always apply, but it's easy to forget one without a checklist.

1. Your web site
2. Facebook
3. Twitter
4. YouTube
5. SlideShare
6. Docstoc
7. Flickr
8. Your blog
9. Event calendars
10. Article marketing
11. House email
12. Employee email
13. Bonus: Don't forget basic SEO opportunities

ClickZ: Include Free Media in Your Online Media Plan, 2010-Apr-13, by Harry Gold