In my regular posts I focus on current events, but for The Glance, I'd like to spotlight an eternal truth each day. Seth's Blog hammers home the truth about marketing all day, every day.

Seth's Blog: What Every Good Marketer Knows, 2005-May-9, by Seth Godin

# Conversations among the members of your marketplace happen whether you like it or not. Good marketing encourages the right sort of conversations.

# Products that are remarkable get talked about.

# Marketing is the way your people answer the phone, the typesetting on your bills and your returns policy.

# You can’t fool all the people, not even most of the time. And people, once unfooled, talk about the experience.