Ten Principles of Clear Statement by Gunning-Mueller Clear Writing Institute Inc.

1. Keep sentences short. 
2. Prefer the simple to the complex. 
3. Prefer the familiar word. 
4. Avoid unnecessary words. 
5. Put action in your verbs. 
6. Write like you talk. 
7. Use terms your reader can picture. 
8. Tie in with your reader’s experience. 
9. Make full use of variety. 
10. Write to express not impress.