Whenever a company owner says he or she needs to improve the staff's creativity, I always know that the company is doing something to suppress it. People are naturally creative all the time until someone discourages them. You don't have to be making art or designing products. You are creative every time you overcome an obstacle.

Newsweek: The Creativity Crisis, 2010-Jul-10, by Po Bronson and Ashley Merryman

Overwhelmed by curriculum standards, American teachers warn there’s no room in the day for a creativity class. Kids are fortunate if they get an art class once or twice a week. But to scientists, this is a non sequitur, borne out of what University of Georgia’s Mark Runco calls “art bias.” The age-old belief that the arts have a special claim to creativity is unfounded. When scholars gave creativity tasks to both engineering majors and music majors, their scores laid down on an identical spectrum, with the same high averages and standard deviations. Inside their brains, the same thing was happening—ideas were being generated and evaluated on the fly.