Don Peppers and Martha Rogers, The One to One Future, 1993:
Mass marketing is adversarial. 1:1 marketing is collaborative.
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from Theresa Quintanilla
An Archive of the old QViews Typepad Blog
Don Peppers and Martha Rogers, The One to One Future, 1993:
Mass marketing is adversarial. 1:1 marketing is collaborative.
QVIews 
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