Over the last few months I've come to realize that few of my associates share my fascination with loyalty, but Matthew Wettergreen spotted this charming comment in a Groupon ad. 

Astor & Black treats each client as if clients were an endangered species and this particular client were the last egg-bearing client left in North America, resulting in oddly dedicated but unquestionably excellent service.

via www.groupon.com 

So now I'm thinking it's my job to make loyalty more appealing.