If you want to use news to build content on your web site, be careful not to spend too much time talking about yourself. Fortunately the firehose of information coming through the internet allows you to pick interesting stories that you can discuss with your customers. 

Mediapost Marketing Daily: The Curation Notion, 2011-Jun-20, by Len Stein

Content curation proposes moving beyond today's typical brand dialog that, in its one-sidedness, … threatens to alienate its audience rather than enhancing engagement. Moreover, how many companies have the resources to consistently produce useful, insightful and balanced content?