Most of us are using social media because we want to be liked and admired. But those who will be most admired are those who leverage social media to get something done.

99 Percent: Using Social Media to Make Ideas Happen, 2011-Jul, by Sarah Rapp

There's nothing more rewarding than feeling like you're a part of something, so let your audience in on your project. A great way to engage your community is to ask for their input. Share your experiences, and ask for something back from them.