Let's face it, most people don't have a strategy to 'gamify' their marketing. They just want some cool tactics to slam onto their Facebook page. So here they are. (Thank you to the Houston Social Media Breakfast, which I do not attend, but they keep up with these things and share them with us. So good.)

Techcrunch: Scvngr's game mechanics, 2010-Aug-25, by John Biggs

SCVNGR’s playdeck tries to break down the game mechanics into their constituent parts. Some elements are as basic as “achievements,” “status,” and “virtual items.” But there are also more complex ones such as the “appointment dynamic” (a player must return at a specific time and perform an action to get a reward, like in Farmville), “free lunch” (a player gets something because of the efforts of other people,like in Groupon), “fun once, fun always” (a simple action that maintains a minimum level of enjoyment no matter how many times you do it, like Foursquare’s check-ins), and “cascading information theory (give out information in the smallest dribblets possible to keep players guessing and moving forward). SCVNGR employees are instructed to memorize the flash cards. Now you can too. There will be a quiz.