Today's post connects back to Rob May's comment that innovation has moved from product to marketing. The biggest challenge facing business today is getting and keeping attention.

Blog: When minimal-viable-product doesn't work, 2011-Nov-5, by Seth Godin

Inherent in the process of minimal viable product, then, is a trusting, large permission base that will eagerly listen to you, try your new work and let you know what they think. And you don't have the option of building that audience once the product is ready–that's too late.