Not being someone who plays games except to make someone else happy, I usually roll my eyes when they talk about the ‘gamification’ of marketing. The article below caught my eye because I worry about “museum legs” and people getting turned off by museum exhibits that are oversized, like a supersized meal. If curators thought more about pleasure, we might have more meaningful experiences at the museum. If museums are interested in that sort of thing, which I have come to doubt. 

But back to marketing… Staying in contact with your customers can be boring and repetitive. For the marketer and the marketee, too. We’re working on a fun little quiz at MosquitoZone, to be included in our monthly email. Can you reward your contacts with a little fun more often?

Natron Baxter: Museum Visitors are Players, Too, 2012-Jul-6

Only by rigorously attempting to understand and design for individual contexts can we create systems, interfaces, stories, and you-name-it that not only satisfy a player’s or group’s expectations based on their motivations and identity but increase the probability that she, he, or they will enjoy a rewarding experience time and again.