It's too easy to get bored by your own information. Be sure and check out what other people are doing. Here's a great selection. 

Hubspot: 10 B2B Companies that Create Exceptional Content, 2012-Aug-21, by Meghan Keaney Anderson

One of the biggest concerns we hear from B2B companies when we explain the importance of content creation in inbound marketing is that their focus is somehow not interesting enough to sustain a blog or other creative content.