When you trying to build your own business, everyone who supports you will try and drag you off your target audience. We have to resist!

Seth's Blog: When your marketplace shifts, 2016-Dec by Seth Godin

The marketplace disruption puts huge pressure on any merchant who merely created a commodity. This means vineyards, graphic designers, photographers, etc.

When you see it coming, there are only two choices:

Run like hell to a new market, or,

Move up, faster and more boldly than anyone thinks is rational.