Occasionally I lose sight of a link I wanted to save because I shared it directly on Facebook or Twitter. Letting others own our content is deeply flawed. The new development of "decoupled" or "headless" content management systems and content containers gives me hope. 

Here are some interesting links about this topic

Austin Startups: Why modern marketers and digital producers are going headless, 2018-Jan-18 by Michelle Greer

WebInkNow: Content Neutrality From Amazon, Apple, Facebook, & Google More Important Than Net Neutrality, 2017-Dec-6 by David Meerman Scott 

Scripting News: Anywhere but Medium, 2016-Jan-20 by Dave Winer

Dries Buytaert: To PESOS or to POSSE? 2018-Feb-6