Storytelling is HARD for me. I tend to analyze and abstract, which kills the narrative. So I have blended two storytelling models into one I can use for Creative Houston. The two models which influenced me are from Pixar and John Hagel. 

1. Once there as a WHO… 
2. Every day they did WHAT (ACTION)… 
3. One day they DECIDED… (WHY? What challenged them?)… 
4. Because of that they took ACTION (HOW)… 
5. WHEN they did that, the result was… 
6. That led to another DECISION… 
7. Until finally they found a PATH headed to WHERE
8. Now they invite you to join them in going there.