Found via Adam Tinworth's newsletter, One Man & His Blog… 

Om Malik used ChatGPT to (successfully) brainstorm a colour palate for some art. What's notable is the fun he had with the experience:

What surprised me most was not the machine’s intelligence (which is easy enough to marvel at), but the quiet way it handed back a piece of the world. Its palette didn’t describe April in grand terms. Instead, it was poetic and almost literary, taking cues from the light, the soil, and the ordinary shapes of change. In doing so, it reminded me that the season is not something we wait for but something to observe and experience.

Which raises some interesting questions:

You could never have this kind of interactive fun with “search” as we have known it. And that is why, the new way is going to be a problem for Google.

Of course, what makes this work is that Om is looking for ideas not answers. That's the right way to use a guessing machine.