An excellent analysis, and interesting suggestions from a liberal who can stand to sit through the 'Bro' podcasts. 

New York Times: The Achingly Simple Lesson That Democrats Seem Determined Not to Learn, 2025-Jun-11 by Michael Hirschorn

But if the bro-casters lack a coherent policy agenda, what they do have is a well of knowledge, honed from years of touring the country from one chuckle hut to another, about how to talk to people without talking down to them. And in a world where authority of all kinds (medical, professorial, journalistic, political) is in decline, where information from top-down media is losing ground to an infinitude of bottom-up sources, this precise kind of realness matters. Authenticity, it seems, is what fills the void when authority dies.

Democrats long since forgot how to communicate that way. They operate on the assumption that ideas and governance are the primary things that move people. That’s why we get endless debates about what Democrats should stand for that are of interest to insiders and hugely off-putting to everyone else. The problem isn’t getting the ideology right; it’s using words like “ideology” to begin with. Democrats are very much not out there going: This is my truth…. 

Pete Buttigieg, the former secretary of transportation and a veteran of dozens of Fox News guest spots, spent nearly three hours on the [Andrew Schulz]  show in April. Go listen to it. It’s amazing. Once Mr. Buttigieg weathers a couple of pro forma gay jibes, he has the opportunity to speak at length, in detail, with humor and passion, about why Trumpism is bad for America. Mr. Schulz, in turn, lays out a road map for left-of-center politicians looking to reach wayward men that every Democratic consultant should pay heed to. [Emphasis added.]