Category: Borrowing fame
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Is there a movement I can join to ban election polling, or at least its reporting?
We won't know if a ban on reporting election polls will increase turnout until we try. Apophenia: Put an End to Reporting on Election Polls, 2016-Nov-10 by danah boyd …there’s a more insidious problem with the polling data that is often unacknowledged. Everyone and their mother wants to collect data from the public. And the…
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How to write a personal email that will get noticed, from the Boomerang App
I read many articles from mass email service providers about how to write more productive emails. Now I'm getting a fresh perspective from the GMail app called Boomerang. The application reminds its users if an email has not yet received a response, among other features, and is now available for Outlook as well. Boomerang decided…
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“Problems are inevitable and solvable” says optimist Chris Anderson
Just getting ready for today's problems! Ozy: The Man Behind TED Talks on Persuasive Speaking, 2016-Apr-19 by Neil Parmar Optimism is the stance that problems are there to be solved, that problems are actually solvable and that if you want an operating manual for life, you carve two tablets: One of them says problems are…
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Why marketers tell poor stories
Not all marketers tell poor stories, but most of the "storified" content I see is really lame. Martin Weigel hits the nail on the head: until we confront conflict, our stories will lie flat. Canalside View: The world beyond 'storytelling', 2016-Apr-24 by Marin Weigel Murder, oppression, sexism, vanity, alienation, jealousy, rape, abandonment, war, betrayal, envy,…
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Remembering Umberto Eco: stories are better than ideas
Having read Umberto Eco's The Name of the Rose, and Foucault's Pendulum (seriously), I was trying to decide whether to tackle another one of his books. If you want to understand why he's important, I suggest this lovely long read by Lila Azam Zanganeh in The Paris Review (2008). Favorite quote by Umberto Eco: An idea…
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Finding the values we share with our customers
In building our brands we don't have to rely solely on our own brand. Customers were originally attracted to our business by certain values, and if we remember those values, we can tap into bigger issues, or even bigger brands, to remind them why they love us. Here's an example. Lightspeed: 4 Steps to Join…
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Using Customer Data to Find New Profit Streams at Fox Networks and American Apparel
When I started my marketing career as an account executive at Ogilvy, we focused on advertising campaigns, but I was quickly drawn to direct marketing, starting with the mailings which Compaq was sending their customers. I enjoyed analyzing the data we gathered. When I left Ogilvy for Service Corporation International, I was thrilled to discover…
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Innovations in loyalty from Lyft and Uber
Fast-growing startups can spin out all types of innovations. Some work, some don't. For most of us, it's a matter of following along and copying what works. Fortune: Starbucks and Lyft partner to give rewards to drivers and riders, 2015-Jul-22 by Kia Kokalitcheva Retaining drivers is a critical front in the riding hailing wars. Both Lyft…
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How the new Whitney Museum helps us figure out what a museum means
I've always loved being in museums. Back in college, I thought I'd like to work in them. Fortunately, I had the opportunity to intern in a few before I left graduate school. For the advertising business. Also a mistake, but I've never regretted leaving the museum world behind. Museums are inextricably linked with commerce in…
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New way to see news
The homepage of BuzzFeed is a real turn-off for me, but this article by Ben Thompson has me sticking with it. It's not dignified or 'nice,' but it's very real and very hard-working. I think that's what I can respect. The writers and editors at BuzzFeed are working very, very hard to communicate all the…
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