Category: Borrowing fame
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Tips for networking online with people you haven’t met
Using Twitter and Facebook to create strong relationships with people you've never met is much more challenging than people realize. (LinkedIn is easier because it stays on professional topic 90% of the time.) I once offended someone I really admire by trying to be funny on Twitter. Two years later, I still wince when I…
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Improving our social media habits with ThinkUp: it works!
Over the holidays I was pleased to see a profile of the ThinkUp service in the New York Times, and I hope the company gets many new subscribers. My chief error in Twitter has been focusing on myself and not sharing enough about the people I admire. Most helpfully, your errors can be reported to…
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Consider the wages of nice
If you're very clever, being nice is a chore. However, when you need to influence people–it's a requirement. I think Penelope has the right approach in the article below: tap into your own good intentions and generosity. It's hard work but it's not less important work. Penelope Trunk Careers: 5 Ways to Make People Think…
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Ideas ≠ business as the Daily Candy demise heartbreakingly demonstrates
Daily Candy was the email newsletter that opened my eyes to the medium. I read it nearly every day from the moment it was discovered, even though it gradually become less joyous. The idea that reading an email could be a lovely adventure blew my mind open, and the original Daily Candy is still the standard…
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How the Cloud Pulse May Become “Proof of Life”
In an article on Mashable, Adario Strange introduced me to the word "cloud pulse." (He may have invented it.) Updating your activities in social media is not just a method for connecting or promoting yourself. In a strange way, it's a way of demonstrating that you are alive… as in, 'I have a cloud pulse.'…
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Houston Marketing Professionals Interacting with HiMA on Jan 22 (photos)
Last night I was able to take a few snap shots of an excellent mixer for Houston marketing professionals put on by the Houston Interactive Marketing Association (HiMA). If you hate my retouching, let me know (theresa@qviews.com) and I'll send you a link to the original JPG's.
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Sponsorship Versus Advertising
Over the years I've come to see sponsorship as better than advertising. Choose some charity or program you believe in, that's congruent with your business, then promote two for one. Seth Godin explains five reasons to sponsor… I've excerpted a couple below. Seth's blog: Understanding Sponsorship, 2014-Jan-10 by Seth Godin 2. It might be a…
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How a selfie can be a vital step in seeing ourselves
I almost didn't post this story because I wasn't sure how it relates to this blog's purpose. Then I saw a video from Nilofer Merchant, and I realized why it's too important not to include. The trend of 'selfies' seems like a social media fad, but it's more. One of the positive side effects of…
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‘Success caused passion’ and other gems from Scott Adams
Today I'm breaking my policy of not contributing to Rupert Murdoch's empire, by celebrating Scott Adams' wonderful article in last Saturday's Wall Street Journal. It's hard to tell how long we'll get free access, so read it now. Wait, it's a promotion for Scott's new book, so you could get that later. "The universe has…
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To help the economy, try making the unpopular choice
At the Economist, blogger "G.I." reviews evidence that our increasing income gaps are due to a 'winner take all' phenomenon driven by herd behavior that favors the popular. While I don't think it's the complete explanation, I'm sure it plays a role. Choosing is hard work, and better information doesn't necessarily make it easier. So…
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