Category: Borrowing fame
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TFS: Instead of scanning the horizon, look for evidence to pile up
If you're a news junky as I am, you drink from a firehose of announcements every day. We hear 'this is changing, that's changing, watch out–so and so is going away.' I would like to suggest this: It doesn't matter. 95% of the news is useless. It's nice to know what's going on. But real…
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Think what your loyalty provides
While I'm not fond of Starbucks coffee, I do admire the Starbucks brand. (Overheard while walking the Freedom Trail in Boston last week: "I have to walk all this way with you and there won't even be a Starbucks.") Increasing evidence shows that it's not the products that we acquire but the experiences we acquire…
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The Power of Relativism
In the midst of the culture wars that seem ready to tear our world apart, I like to remember that some people value culture because they believe we have something to learn from each other. The Guardian: Review of Jared Diamond book "The World Until Yesterday", 2013-Jan-9 by Wade Davis Far ahead of his time,…
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Brands helping people be loyal
Although I was not able to attend the event, I was very pleased to see one of my favorite brands, Sony, supporting Houston artists. I also love the email newsletter Flavorpill. I'm not able to purchase anything from either of these brands right now, but I'm glad to show my support. Flavorpill: Sony@713, 2012-Dec-13 Swing…
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Make your presence known by mastering something
Rob May is one of my favorite entrepreneur-philosophers. And he reminds me about one of my favorite things about Houston. When you meet a Houstonian, the proper greeting is "So what are you working on these days?" We are fearless about trying things for ourselves. Rob reminds us that we can't be dilettantes, we have…
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Social marketing without that hollow feeling.
Social marketing it hard work. If it's not informed by a sincere desire to be yourself (and not just be interesting), then you may as well pack up and go home. All your work will evaporate. Gapingvoid newsletter: Social marketing requires soul, 2012-Jul-19, by Hugh Macleod These days, many people in the social space still…
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Not your marketing professor’s story
I'm currently reading Jim Signorelli's StoryBranding, and it's wonderful. I realize it just reinforces what I already believe but it's helping me focus my thinking and use what I know. MENGonline: Branding through the power of story, 2011-11-30, by Jim Signorelli Brands and stories are both vehicles through which relationships are forged. To better understand this…
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Want to change things for the better? Build a creative circle #li
More and more evidence is piling up that in order to change things you have to hang out with the right people. Time: How We All Can Be ‘Creative Types’ 2012-Apr-5, Interview of Jonah Lehrer by Andrea Sachs Creativity is often associated with the singular, with a single person at his desk or talking a walk.…
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The best way to handle change is lead it. #li
In marketing, the ongoing challenge is the commodification of everything. Our clients are constantly trying to reduce us to items they can place in a pigeon-hole. Easily compared. We have to stand up for our unique contribution. gapingvoid.com: It Take Courage by Brian Solis, 2011-Mar-28 …, the truest, most genuine answer that I can share is…
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Don’t thoughtlessly let Facebook create your image. #li
I have seen amazing benefits from Facebook, many of them beneficial to me personally. But I will not carelessly let it create the me that it thinks exists based on the information it harvests. I don't agree with everything I read. CNet News – Molly Rants: How Facebook is ruining sharing, 2011-Nov-18, by Molly Wood…
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