Category: Borrowing fame
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You can’t have a conversation with people who aren’t paying attention. #li
Today's post connects back to Rob May's comment that innovation has moved from product to marketing. The biggest challenge facing business today is getting and keeping attention. Blog: When minimal-viable-product doesn't work, 2011-Nov-5, by Seth Godin Inherent in the process of minimal viable product, then, is a trusting, large permission base that will eagerly listen to…
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Why I only give lip service to Facebook
I'm an unwilling participant in Facebook. I refuse to invest any time in supporting the application itself, although I will use the tools to help my friends. I thoroughly support Dan Yoder. He spends a lot of time ragging on the privacy stuff, but because I WANT my opinions and loyalties to spread, I'm not that…
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Two ways sponsorships engage an audience
As I observe the evolution of marketing and advertising, I am convinced that 'sponsorships' will become one of the most important ways for companies to gain and keep awareness among a target audience. Sponsorships take the pressue off a company to talk too much about itself (or theirselves, I guess). Your audience is interested in…
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Hanging out with the cool crowd
To improve the quantity and quality of people in their online community, The Patrón Spirits Company is building a two-way cross promotional system with more popular sites. Mediapost Marketing Daily: Patrón Club Leveraging Content Partnerships, 2009-Jul-24, by Karlene Lukovitz In essence, the brand is taking online media buys to a different level by aggregating and…
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How to Host a Good Party
Corporate art patronage doesn’t usually lead to great art, but it does lead to great parties, and it’s a good fit for alcoholic beverage Campari. Art patronage can be leveraged in so many different directions. You can send out press releases, send out invitations, get the artist to help with images for the advertising, if…
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Experimenting with Milk for Free
We’re anxiously awaiting word from the artist currently known as Prince as to his reasoning behind distributing his new album, Planet Earth, for free in the UK. First he decided to give it away with tickets to his London concerts, then it was distributed free in The Sunday Mail, as well. The Sunday Mail publisher…
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Premium Shareware
You have many different ways to support creative talent. Your company could become a distributor of a small but significant piece of software art. Consider it the digital equivalent of mailing a calendar to regular customers. ClickZ: Shareware Synergies. 2007-May-22, by Chad Stoller There’s a large number of shareware developers, and their exposure opportunities are…
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Lexus as Art
To attract an elite audience, Lexus is becoming something of an art patron. Instead of housing a collection, they create ‘pop-up’ galleries around the country of leading edge artists.
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Marketing as the Lungs of your Business
This on-line newsletter is about all the chances you have to establish a communication system with your customers, prospects, vendors, investors or other audiences. Good marketing communications is like breathing. With every message you send out, you have an opportunity to collect some information back in. If you build the right respiratory system, over time…
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Refreshed with New Focus
This web site has been on hiatus while we finished remodelling the home office and completed a long-awaited family trip to New York. Today we jump back in with a new focus on "news you can use," with less about broadcast and big-ticket advertising and more about search and online marketing. You can expect to…
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