Category: Heart on your sleeve
-
Tell your customer a story they would like to live in
First your product or service must have a functional benefit, but then you usually want to focus your communication someplace else–someplace your audience would like to live. MENG: This Article is Terrific! Trust Me, 2012-Jan-31, by Jim Signorelli Besides the usual suspects like Nike, Apple, and Harley-Davidson, North Face provides a great example with its…
-
On making friends and networking
Vulnerability has turned up a couple of times in the last few days, as a way to get people on your side. Self-deprecating humor has tremendous value in business relationships. When you're planning your image, think about using your weakness to make friends. Penelope Trunk: Networking Means Making Real Friends, 2012-Aug-23 You cannot connect…
-
Distinguish your company values or wind up in conflict
When a company is desparate for a particular skill or talent, it tends to ignore the value system of the new person being brought in. If the company values are easily distinguished, that person can adapt. I say "distinguished" because value systems are alway on/off for specific values. As in we value speed over deliberation.…
-
Find the value first, then make the connection
When the values inside a company are out-of-sync, even the best intentions can be useless. We have to find the values that connect us and recognize the ones that don't. This approach takes a level of maturity that's rare to find. You can be the grownup. Culturesync: Tribal Leadership, 2012-Jun-26, by Deirdre Gruendler If you…
-
How to integrate your online self with your true self. #li
If you work as hard as I do to create a clear online picture of your whole self, you will really appreciate this video. Creative professionals either start out or end up designing themselves, and the things we share online are each a facet of the whole. If you've been sloppy or inattentive, this video…
-
Finding an audience that cares #li
Building a great list of people who await your messages is very challenging, but in the end, it's the only way to have a marketing system that's sustainable. Blog: Trap of Social Media Noise, 2011-Dec, by Seth Godin The game theory pushes us into one of two directions: either be better at pump and dump than…
-
Here’s an idea: don’t exploit your customers. #li
If business is war, the usual victim is the customer. Don't just plan to take their time and money. Think about what you can give them. MENGonline.com: The big idea won't fix your marketing, 2011-Dec-9, by Joe Pulizzi If you have a customer communication challenge, is one big idea going to fix that? Not in the…
-
Please do your sharing on purpose. #li
While it's hard to find time to share things in a meaningful way, it's meaningless to do it otherwise. O'Reilly Radar: The End of Social, 2011-Dec-5, by Mike Loukides Automated sharing is giving Facebook a treasure-trove of data, regardless of whether anyone cares. And Facebook will certainly find ways to monetize that data. But the bigger question…
-
Way to start Thanksgiving: my boss told me she’s glad I’m working with her. #li
Yesterday before I left the office, my boss called to tell my that she's grateful that I'm working at MosquitoZone.com. What a great way to start the holidays! I'm grateful to be there.
-
As Daniel Kahneman suggests, today I’ll focus being happy and remembering it happily, too. #li
Thanks to Maria Popova for directing me to Daniel Kahneman's inspiring TED presentation about the difference between being happy and thinking of yourself as happy. Brain Pickings: Thinking, Fast and Slow: A New Way to Think About Thinking, 2011-Oct-26, by Maria Popova Among the book’s most fascinating facets are the notions of the experiencing self and…
QVIews 