Category: Living in trouble
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Interrogation beats affirmation #li
If we want to accomplish extraordinary things, we figure out first what we have to work with. The Telegraph Business Club: Can we fix it is the right question to ask, 2010-Jun-19, by Daniel Pink In a nifty set of experiments, three social scientists explored the differences between what they call "declarative" self-talk (I will…
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Networking is the job after the job. #li
Since I have cut back the amount of networking that I do, my attitude is starting to change. I'm starting to see that associations are always trying to capture your energy. Very few of them actually give you a return for your time and money. MENGonline.com: 7 Rules for Effective Networking, 2011-Nov-22, by Peter Helmer…
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Why the evolution of marketing is accelerating. #li
Rob May outlines a fascinating hypothesis that product innovation has become relatively easy and now the competitive edge lies in marketing innovation. Coconut Headsets: Innovation is dead–it was killed by innovation, 2011-Oct-30, by Rob May Innovation happens when it gets rewarded, and the rewards for product innovation are smaller than they used to be. It’s…
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How business-to-business companies are facing the lead generation challenge. #li
I recently ran into a friend who is a business owner at a networking function and he asked, "Have you figured out how to generate leads?" "Yes," I answered, "it's really hard work and you have to find something to say other than are you ready to buy?" He sadly shook his head and walked…
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Authentic people seldom talk about it because it’s not fun. #li
Being truly authentic is actually No Fun. It means not matching, not fitting into anyone's pigeon hole. It means not caring if you're an outcast. It is by 'fitting in' that we get a job or a client. We are just as authentic as we can afford to be. Black Sheep Agency: Rage Against the…
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Simple isn’t easy…. #li
The Net Promoter Score, developed by Fred Reichheld (and trademarked with Satmetrix and Bain & Company), is designed to encapsulate return on marketing investment with one simple question: "How likely are you to recommend us to a friend or colleague?" But as with most professional instruments, performance depends on the skill of the performer. In my…
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For business, the pressure is on to hold up your end of the conversation. #li
Every business owner I know complains about having to 'generate content' but it's a central challenge to being a good marketer. It's wonderful if you know all about your customers' problems, but even then you have to help them put their issues into perspective. Sharing knowledge is key. Hubspot blog: How marketing automation fits into inbound…
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Loyalty does not depend on exceptional product or service performance.
Seth Godin recently pointed out you can differentiate on three different bases: results, thrills or ego. Blog: Three things clients and customers want, 2011-Aug-16, by Seth Godin It's tempting, particularly for a small business, to obsess about the first—results—to spend all its time trying to prove that the ROI is higher, the brownies are tastier…
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An easy way to differentiate your business: remembering
Very few of the businesses I meet want to go to the trouble to record or use information about customer's past experiences. If you can make this commitment you will be ahead of the rest. New Rules for the New Economy: To remember what a customer wants, 1998, by Kevin Kelly The technology of tracking…
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Understanding the Facebook Newsfeed
If you're serious about Facebook, you must understand the Newsfeed, which is not an insignficant challenge. Newsfeed is designed to serve the user, not the marketer. If what you post is uninteresting, it will be invisible. Social Media Influence: Multiplier Effect of the Facebook Newsfeed, 2011-Jul-28 It may just be that the Newsfeed, and not…
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