Category: Loyalty
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For the next level in building customer loyalty, go from managing relationships to engagement to success
At the leading edge, our competitors are now focusing on customer success in order to grab more market share. Relationships are all well and good, but the way to know if a relationship is really working is to monitor the success of our partner. CRM software is designed to help us manage ALL our relationships:…
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Every business has to define what loyalty means for itself
I was reading about the difference between conservative and liberal worldviews, and the author classified loyalty as part of the conservative worldview. That makes sense, but I think it speaks to the traditional definition of loyalty as a sort of tribal value. Loyalty in a business sense is about an enterprise including in its long-term…
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Recognizing which customers can become advocates
Whenever I become the customer of a new web service, I'm often offered the opportunity to get reward points or even discounts for promoting the service on social media or for recruiting my contacts to join. While it's not offensive, it's usually pretty useless. It's too early for me to recommend a service I just…
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