Category: newsletter
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Email newsletters are “not for the faint of heart”
As a newsletter publisher, I was heartened by Chris Short's story of a conscientious journey to responsible mass emailing. It shows me that I've been relying too hard on what any one email service provider does. I'm going to become better educated, and I aspire to be as conscientious as he is. I also appreciated…
QVIews
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How to reach inactive subscribers through subjects lines
Email marketing guru Dela Quist has a very good point about inactive email subscribers. They are labeled 'inactive' because the email server can't detect any activity, but that tells you NOTHING about the person and what they've read or done with the information you sent. I am friends with a lot of IT professionals who…
QVIews
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How to be a better consultant
I've decided to spend more time concentrating on newsletter and trying to find consulting gigs in the newsletter arena. So I'm trying to find role models, and Tom Critchlow has an amazing approach. The Strategic Independent: Yes! and… 2019-Nov-18 by Tom Critchlow Who’s been in a meeting and been disgusted with people spouting things that are…
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