Category: Risky marketing
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This SteadyCRM thang
So some people have observed there's a new experience line on my LinkedIn profile. Yes, I have gone back to the entrepreneur grind. My new venture is a consulting business to help professionals improve their customer relationship management process. The goal is to help my friends clone their best customers. So many people think "I…
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Do your prospects see themselves as buyers?
One of the big challenges in identifying prospects for a product or service is selecting people who have 'mental access' to it. By that I mean, when they observe it, can they imagine themselves using or possessing it. If they cannot, then that's your biggest marketing hurdle. Maybe you should identify different prospects. It's not…
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Why culture is a by-product of action
One of the best ways to control ourselves is to establish processes which can become habits. But in a company, these processes can become deadly. People follow them without grasping their meaning. So leaders have to find meaningful ways to display their values by taking actions, over and over again. Do your actions display your…
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Signals of loyalty masquerading as complaints
At MosquitoZone we had a client who complained and sometimes boycotted our malaria education products. She thought we could do better, and she was right. Finally, she made a suggestion that was too good to ignore. In my next company I hope we embrace and support the customers who push us to keep make it…
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What Zuckerberg was thinking
The purchase of Oculus Rift did not arrouse my curiosity, but when Dave Pell of NextDraft pointed to a story by Lev Grossman… I figured out why Zuckerberg got so excited. And I must admit, it's pretty exciting! Any technology that helps people do things, as opposed to doing things to them–that's worth understanding. Time.com:…
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Curiosity versus Creativity encourages Engagement
Valeria Maltoni recently made a very good point about using social media to demonstrate our creativity or cleverness as opposed to opening up the opportunity for our followers to grow and shine. She also points out this approach requires depth, not breadth. What occurs to me is you stick to a certain topic over a…
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How to be newsworthy
Timeless advice. LinkedIn: Why PR is your best marketing tool and how to do it, 2013-Jul-22 by Vivek Wadhwa We gave PR precedence over marketing and decided we would talk about whatever the media was interested in. My employees and I might make mistakes, be misquoted, and perhaps give out too much information, but I…
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Framing innovation as a choice
Enjoying innovation and making a living off innovation are two very different things. It's too easy to be a spectator and a speculator. For business, the only innovation that matters is one that users can embrace. And before they use it… they have to choose it. Choosing something new and untested is risky, and usually…
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TFS: Entrepreneurial risk-taking in the context of bad options
Entrepreneurs are famous for taking crazy risks, but according to Kahneman, it's easy to understand their behavior in context. When the plane is falling out of the sky, how should you respond? The entrepreneurs who opted for the "Hail Mary" pass were piloting a crazy idea to avoid catastrophe. The more imminent failure becomes, the…
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Keeping up with our communities… let the juggling begin
Reading about Andrew Hyde settling (a little) at Hamburg-based HackFwd made me think about the several communities I struggle to keep up with. I do think that trying to serve a community keeps you on your toes and strengthens not only your goals and talent but also management skill. The more you want for your…
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