Category: Timing the marketing
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Planning to share ideas in a sustainable way #li
Do you ever wonder if an idea is worth tweeting about? Wonder if you should spend more time saying something more original? Well, the answer is Yes and No. Here's an excellent way to plan your marketing communications, regardless of which media channels you use. I discovered this idea with Noah Brier, but the Robin…
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Real change in tempo of marketing communications #li
When I started off in the advertising world, we spent months developing campaigns. Now marketing communications is more about responding to signals. Only Dead Fish: Slow Fast and Spiky Communication, 2011-Nov, by Neil Perkin A key element of this for me is linked to timing. Shiv mentions that media planning will change as social signals…
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Building traffic by being in charge of a subject
In my opinion, SEO will become increasingly based on a site's ability to provide fresh content. Being authoritative will be less important than being up-to-date. You can afford to make a few mistakes if you busy observing and revising your opinion. People rely on you to know what's going on. A List Apart: Articles:…
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Tracking the Audience’s Evolution
Sales lead management systems have traditionally put the leads into a process, but those leads represent real people who are living an experience where their situation continuously changing. Companies that have frequent conversations with their customers and prospects have a natural advantage. MediaPost Email Insider Funnel Experiences, 2009-Sep-21, by David Baker Funnel marketing is marketing…
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Ads on the School Bus: Missing Opportunity
Some people are upset about school districts selling advertising on school buses, but I think districts and advertisers should recognize they have a special opportunity. If an advertiser wants to show their support of the community and education, they can develop special ads. Unfortunately, what’s more likely to happen is ordinary transit advertising, as pictured…
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