Category: Trends that could trip you
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Searching for offline places online
If we're building up a physical place, we have to remember that people often come to an offline place from an online place. Does our web site completely and correctly convery the physical experience? How can we generate a desire among our viewers to meet each other at our place? Hub Magazine: Bricks & Cliques,…
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Why analyzing customer data takes a janitor
When it comes to analyzing customer data, we are often surprised to find it difficult and time consuming. Unless we've been doing it for awhile, we'll be bummed to discover inaccurate data, gaps and conflicts. No matter how small our business, it's never to late to start creating a customer database that speaks to us.…
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Understanding email resistance
My millenial-age daughter can really let the email pile up. But she's not substantially different than the rest of us who fall behind from time to time. Corporations who 'ban email' are actually attacking a lazy employee habit of using email to avoid teamwork. We've all done it. "I'll just send out an email and…
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Are you a freelancer or a business owner?
I know many freelance developers who are good business professionals. One of the ways I can tell whether or not they want to be a business owner is whether or not they want to stick with Highrise as a contact manager. Basecamp is a more fully developed platform than its little brother, Highrise. Everyone knows…
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How social media practices influence CRM
The graphic below emphasizes how customer expectations have changed because of social media. But users of CRM tools have drastically changed their expectations as well. It’s becoming more and more important that the CRM tools you are using pull all the relevant social media accounts and posts into the customer view. When choosing a CRM…
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Technology-accelerated marketing from Airbnb is hot, volatile stuff
Technology changes the texture of marketing as well as the speed. All these dials and switches can burn a relationship. I'm personnally sorting through the hundreds of contacts records I've collected as an active networker for the last ten years. I'm amazed at how many are completely irrelevant to my work and/or my life. Plus, not…
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Why sharing information is not a good indication of reading, liking, using or anything
Sharing links in social media has become one of the most sought-after behavoirs by marketers. Certainly, it can increase your exposure, but does it really establish a sustainable market for your news, products or services? It's becoming increasingly clear that people share links to make themselves look good or to become popular. So think before…
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Why do companies need content strategists?
As advertising evolves, the cost of media space is dropping, the cost of production is dropping, but the cost of managing is going up. Without a strong plan and the project management skills of a content strategist, companies are finding it increasingly difficult to gain the attention of their target audiences. Blogging is cheap but…
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Yet another reason to take control of our data
NY Times Opinion Pages: The Age of 'Infopolitics', 2014-Jan-26 by Colin Koopman We understandably do not want to see ourselves as bits and bytes. But unless we begin conceptualizing ourselves in this way, we leave it to others to do it for us. Many government agencies and giant corporations are all too eager to continue…
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How responsible use of big data will happen
As we learned in Daniel Kahneman's Thinking, Fast and Slow, bad decisions by human beings are not just caused by greed or ignorance. With the best of intentions, people make irrational decisions. For many orchestras, performers now audition behind a screen so the selection committee can't see the applicant's gender, age or race. The selection…
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