Category: Trends that could trip you
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How the Cloud Pulse May Become “Proof of Life”
In an article on Mashable, Adario Strange introduced me to the word "cloud pulse." (He may have invented it.) Updating your activities in social media is not just a method for connecting or promoting yourself. In a strange way, it's a way of demonstrating that you are alive… as in, 'I have a cloud pulse.'…
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Using emotional intelligence to drive innovation
The article cited below focuses on the ways that emotional intelligence can be harmful or useless, but the author also mentions how helpful it is for solving communications challenges. When you have to explain the need to change, a different set of skills are needed than those for identifying the best way to change. The…
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Context trumps automation…
When we move up to the next level in management, we'll be able to use computer data to help us do a better job. HBR Blogs: Algorithms won't replace managers but will change everything about what they do, 2013-Dec-20 by Walter Frick Walt Frick: What skills keep that human from being replaced? Tyler Cowen: People who…
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Where Innovative Entrepreneurs Diverge
Budding entrepreneurs at recent Lean In meeting in Houston. Many of us want to be our own bosses, but not many want to take the deep risk of starting something new and unique. You don't have to do so. Copying and franchising are honorable, but for some of us, hollow. So how can you…
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The Internet Evolves: Raising the Stakes on Content
Stop blaming Google. SEO changed because internet users raised their standards. Business 2 Community: 4 SEO Thinks Everybody Should Be Doing But Nobody Is, 2013-Sep-18, by Brad Shorr Rankings used to be crucially important for SEO. I don’t think the world has figured out this is no longer the case. Because Google now serves up…
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The past stepping into the present, via YouTube, etc.
One of the ways that the pace of change has accelerated is our access and ability to manipulate the recent past. It's great news for those of us who are trying to rewrite our story. Choose your past carefully, and when you look at someone else's past, realize it's been edited. NY Times: Life as…
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How much of loyalty is a matter of voice?
As the airlines have discovered, and the wireless companies soon will, locking in customers is impossible over the long run. Some competitor will figure out how to spring them. Voice not only offers a way to monitor customer satisfaction, but also provides a value in and of itself. I don't expect my every whim to…
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Get ready to put your message on a card
I love postcards. They arrive in your mailbox. They don't have to be opened. You can scan them. You can stick them someplace to process later. When you find them again you get a sense of instant recognition. The postcard format is spreading across the web like wildfire. Can you postcard-ize your messages? Send me…
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Changing Role of Salespeople using Internet Leads
Access to free, frequently updated information—whenever we want it—has changed the role of sales people. Now they have to step into a sales process where they have no control over the information flows. Relationships still matter and many sales people will be able to avoid being rushed around, but many will discover that speed to response…
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Tell less and communicate more
I find one of the hardest parts of sharing good stories is to resist the temptation to tell too much. This Blog Sits at the Intersection of Anthropology and Economics: Branding and the future of advertising, 2013-May-30 by Grant McCracken The more credit and work we give the viewer, the more engagement, meaning and value…
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