Category: Trends that could trip you
-
Why marketers who don’t understand Facebook may be wasting their time
Facebook continues to confound me. If I enjoyed it more, I think I'd understand it better. Twitter made instant sense to me, even in the variety of ways it could be used. Many of my contacts demand Facebook involvement. So I trudged along into it, but this article makes me realize that I may be…
-
Why feeds and tweets are shifting the focus of marketing, making marketkeeping more efficient
Stowe Boyd does a powerful job of framing the powerful flow of new media channels in this article, and I recommend reading the insightful comments as well. When planning the marketing of an enterprise, we have both defined audiences (a contact database) and undefined audiences (both people who are influenced by our contacts and people…
-
Understanding media and multitasking: PopTech talk by Nick Bilton
For a pleasant and educational break, listen to this talk from PopTech 2009 about multitasking and media trends. Nick puts the competition for people’s attention into context. Net takeaway: media should be prepared to participate in multitasking. PopTech : Popcasts : Nick Bilton: Smart Content. Nick Bilton, Lead Technology Reporter for The New York Times.…
-
New marketing challenge: be a publisher
One of the most confusing issue for business owners who want to use social media is the pressure to create content. You can't just 'be available' on Facebook and Twitter. You have to have something to say. Something other than 'buy now.' Brian Solis makes a powerful argument that businesses are becoming media and must…
-
New currency for loyalty is quite a breakthrough
Loyalty marketing has become very tired. People are overwhelmed by frequency discounts and membership reward programs. Most people belong to many programs. Now mobile applications are introducing a new way to show your loyalty to a restaurant or retail establishment. You can send you friends a social message about where you are and invite them…
-
Keeping up with the Sharing System
Participating is social media is easier when you have ideas and links to share. Help your audience get into the game by providing them the right stuff to share in the right places. MediaPost Email Insider: Email Share-to-Social: Not Just About The Links, 2009-Sep-24, by Loren McDonald Be ready to educate: … tell subscribers what's in it…
-
Listen past the data
We're experiencing an explosion of technologies that help us listen to our audience, but none of them can apply the common sense of a human being to what they collect. While you can't listen to all your customers every month, but you have to make sure you interact with a few. As David Armano points…
-
Cell phone users take ads they can control
Advertising on mobile phones will take off when users believe they can control them. Mobile Marketer: Traditional advertisers ramping up their mobile strategies: Study, 2009-Jul-17, with Giselle Tsirulnik interviewing Mack McKelvey of Millennial Media: “Entertainment advertisers … know the power of the mobile ad network model and they strategically leverage it to target and engage…
QVIews 