Category: Uncategorized
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Getting Clues about Social Networks
I haven’t joined as many online networks as Stowe Boyd, but I have noticed that they’re oddly hollow. When I joined 43 Things, I thought we were going to work together on something, but it never jelled. Link: Get Real by Stowe Boyd Peter Kaminski of Socialtext provided me some real leverage in my thinking…
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Can a Media Player Raise the Bar?
There may be some implications and consequences to this move which I can’t see yet, but it sounds really good. The Microsoft online advertising channel, MSN, is sponsoring a major advertising research award and promoting the cause of better advertising research. We could all benefit. Link: MediaPost: MSN, ARF Deal Writes The Book On Branded…
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Innovation Sightings in Pretty Pictures
One of my favorite email newsletters is Out to Launch by Amy Corr of MediaPost publications. You’ll have to register at the web site to subscribe, but it’s well worth it for all the clever, leading edge advertising campaigns for which she provides links. I also love the profuse photographs in the newsletter. A couple…
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Learn to like being a Phony, Mediated Person
Or perhaps I should say–learn to appreciate being mediated. That’s the position of Thomas De Zengotita in his new book, Mediated: The Hidden Effects of Media on People, Places, and Things. Since I’m a database marketer, I believe in using personalized communications and reminding your target audience that you know them and remember what they…
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The Swing Back from Commodities
In Direct magazine, Brian Quinton interviews two New York lawyers who’ve founded LaundrySpa, acting on their own unmet need for a laundry service that would actually follow the care labels on their garments. Cheap laundry appliances made it possible for us to manage a large wardrobe. Then cheaper clothing made it possible to afford an…
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What they meant, “Computing is Social”
Robert Paterson is inspired by the resurgence of authenticity in our writing and our working. It does make you think maybe the world is spinning in the right direction. Link: Robert Paterson’s Weblog: Going Home – Our Reformation. I believe that it is not a fad. I believe that Blogging, and its wider family of…
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The Marketing of Ethics is slowly becoming Big Business
Are you interested in jumping into the emerging arena of marketing socially conscious products? Now you can learn from those who’ve gone before–and found profits. Link: brandchannel.com | Fairtrade Movement. From humble beginnings, the Fairtrade movement has blossomed into an international labeling organization endorsing brands in nineteen markets around the world. In the UK, the…
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Why a Biologist Can’t Fix your Radio
Want an opportunity to think about how you think? Then read this great article. I don’t understand it all, but I frequently laughed out loud, and I know if holds the secret to my current frustrations with solving a marketing problem: I just haven’t invented the right tools! I try not to link to PDF…
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Researching the Plans of the ‘Retiring’ Boomers
Nationally syndicated columnist Scott Burns shares my curiosity about the career plans of the aging baby boomers, and he’s taken the right step: asking them to contact him and tell him what their plans are! If you 55 or older, you should participate. Link: HoustonChronicle.com – Scott Burns: The silver-haired and their silver lining. So…
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