Category: Uncategorized
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Son of PARC: Sony Emulates Xerox
In MIT Technology Review, David Pescovitz shines a spotlight on Sony Computer Science Laboratory (CSL). It’s the Sony only research facility outside Japan, it’s very small and focused on leading-edge research without regard to commercial development, and it’s patterned after the Xerox Palo Alto Research Center, where the desktop interface and the computer mouse were…
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Roche Makes Marketing Useful
Roche Laboratories has an excellent ‘useful marketing’ campaign for their Tamiflu medication. You can download software that we notify you of the prevalence of flu in your neighborhood. Now, I’m a little skeptical and wish they had some third-party testimonials to the reliability and usefulness of the software on the web site, but it is…
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Enjoy a Magical Moment of re:invention
I coast around the web looking at blogs, and occasionally I encounter a magical moment that makes it all worthwhile. Somehow, I doubt RSS will feed me moments like this. Link: re:invention blog – for women entrepreneurs. Yesterday, while I was quietly waiting to meet with a new client in their lobby, I casually took…
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Group Behavior Still Unpredictable on Internet
As more off-line groups are using the internet to communicate internally, we are encountering varied expectations about how to use the tools. Groups that were built online probably don’t have the same problems, but since all this is so new, we do have lots of cross-currents. For those of us looking for guidance, the Center…
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For Professionals, Internet is a short-read medium
I always feel guilty about printing out things I need to read, but now I know I’m not alone… Link: iMediaConnection: Jeff Cole on Internet Trends (2 of 3). One of the things we found in our work is people over the age of 30 don’t like reading things online. If we get emails longer…
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Interactive Advertising is Harder
Over at ClickZ is an excellent interview with Jeff Benjamin, Crispin Porter + Bogusky’s interactive creative director and leader of the team that produced Burger King’s Subservient Chicken campaign. Asked if they planned more of these "call-and-response" web sites, he said only if the idea justified the time and expense. He demonstrates a very practical…
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More about Talking so People Listen
From Hugh MacLeod’s incisive comments at gapingvoid: brain stuff, ("why most marketingspeak is so utterly dreadful"), we get fine quotes and a link to post by Kathy Sierra at Creating Passionate Users. Kathy points to research that demonstrates people become more attentive and involved when presented with information in conversational language. She goes on to…
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Shame in the Customer Relationship
What’s the next step after you’ve done something wrong? Do you avoid the injured party or rush to repair the relationship? Thanks to Tim Manners at Cool News of the Day for catching a press release about a Houston professor who is studying how shame–a feeling of disgrace or regret–affects sales people’s behavior. Warning: this…
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Another Innovative Network
Thanks to Chris Anderson for pointing me to another innovation network, this one in the UK, called Demos. Their web site has tons of interesting content. I just downloaded "The Pro-Am Revolution," which I’ll read and comment about soon. (Fast Company actually included an article about the publication last October, but I didn’t pick up…
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Where to Find the Cool News
Trendspotters will find plenty to chew on at PaidContent. It’s been a few months since I visited the site, and founder Rafat Ali has added staff and they are busily posting alerts and links to a broad variety of new and traditional publications from the Wall St. Journal to Buzzmachine to the Online Ledger of…
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