Category: Uncategorized
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Microsoft analyzes relationships among successful sales people and business customers
Microsoft now has benchmarks for their salespeople on how big their network of connections should be and how much time they should be collaborating with their customers. And their salespeople are relying on the LinkedIn Sales Navigator product to build their networks. We don't know these numbers, which probably would vary across companies and industries,…
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To thrive with customer loyalty, know and communicate your contribution
A great product or service is no longer enough. Your company has to be respectable in order to sustain customer loyalty. Buyers expect your company to stand up for its values over and above making a profit. In the article linked below, Darren Evans suggests that your leadership has to answer the question: "our brand…
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How to start a conversation in the LinkedIn newsfeed
Here's an excellent way to re-energize your LinkedIn posts. FIRST, you have to think about which people you want to converse with! Managing Editor: Why It’s Worth Rethinking Your LinkedIn Strategy, 2018-Dec-6 by Mary Ellen Slayter “Tagging is very powerful when done right, but you see people that do it in a skeezy way. You'll…
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Christof Spieler explains how to complain about public transit (and be justified)
Vox is calling this a 'very opinionated' view of U.S. public transit from Houstonian Christof Spieler, but I think it's more… a practical, systematic, evidence-based, and YES irritable view of what matters in U.S. public transit! Vox: The best and worst cities in America for public transportation, according to an urban planner, 2018-Dec-7 by Christof…
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Loyalty expert Jackie Huba hired by Houston startup Rally
On the QViews website, you can scroll down to my recommended books and see Creating Customer Evangelists by Jackie Huba and Ben McConnell. Jackie Huba has gone onto to build an amazing consulting practice that teaches businesses how to make customers feel special. Rally is a recovery and rehydration drink created in Houston. It's been…
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McKinsey finds that good design is a corporate goal as important as revenue and profit
Design performance is a measurable goal like revenue and profit, and top management should treat it as such. The customer experience at every touchpoint is all part of the same product/service design. Employees achieve design excellence by working on cross-functional teams. Commitment to constant testing, measuring and revising is crucial. McKinsey Quarterly: The Business Value…
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Address clearance service
Perhaps we need an address clearance service. People used to be able to use the post office for this… "Notify everyone who mails me that my address has changed." We need to have this for every way we connect. And people need to own their data. Max Niederhofer blog: Why are contacts still such a…
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What’s Unusual about Innovation at Amazon
At Digital Tonto, Greg Satell reviews the innovation method used by Amazon, warning that all companies should develop a process that reflects their own values and strengths. The Amazon approach has three unusual angles which we could copy: Whereas the marketing communication materials are usually put together long after the product has been designed and…
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Competing with Amazon… finding a better reason to buy stuff.
Of course. I have big plans to create a business that Amazon can't touch. Yes,… I am a fool. Max Niederhofer: The Amazon "kill zone" in DTC, 2018-Oct-4 So what's Amazon not good at? Where do startups have an edge? Because Amazon certainly has structural advantages in scale, capital, data, and probably people. Right now, it…
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The content of our relationships
Although I enjoyed Scott's LinkedIn post the first time I read it, I keep circling back around to think about what it means to me. Has social media changed the way I form relationships? Yes, social media has changed me. For the better, the way it's changed Scott? Hmmm… Unfortunately, I think it's given me an…
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