Category: Uncategorized
-
Checklist for persuasive communications
Before trying to change someone's mind, run down this checklist: Am I challenging a deeply held prior belief? Is that belief tied to the other person's identity? What are the beliefs I share with this person? What stories and jokes can I share that will get this person smiling? What are the rewards they could…
-
Issues in establishing an alternative commerce platform
For the Creative Houston startup, I'm thinking about hosting a marketplace for emerging local artists. Based on this article, this strategy might succeed as long as we plan to let the artists graduate off the niche platform and join the big boys… SSRN: Competing with Complementors: An Empirical Look at Amazon.com, 2018-Jun-6 by Feng Zhu and…
-
Sales staffing for a startup
I do not normally listen to videos in order to learn, but this series from Peter Levine is very efficient. I have a deep marketing education already, and breadth of experience with salespeople, but this set of lectures allows me to check out the specific angles I have never handled before. Andreessen Horowitz: All Things…
-
On the path to effective social media efforts
Why should we invest in social media? There is a path where social media exposure can lead to changes in behavior…. It's a long and winding road! Blog: Social Media monitoring and the spectrum of online relationships, 2009-Oct-1, by David J. Carr Social Media campaigns are uniquely measurable but not all measures are equal and indicate true…
-
Being judged by how we handle conflict…
Evidence suggests that I'm accepted by most people as a leader, but I think I'm really falling down in this area, largely because I avoid confrontation. I need to step up to it! Fast Company: 4 ways the people around you are secretly judging your management potential, 18-Oct-19 by Gwen Moran HOW DO YOU HANDLE CONFLICT?One…
-
Smart loyalty: how to be loyal without becoming a pawn
I value loyalty as a behavior because it establishes stability. It offers predictability in a world that's changing ever faster. However, we have to be smart about our loyalty. In order to have a stable base from which we can handle change, we must build our platform carefully. We also have to inspect it and…
-
Next Generation Direct Mail
At some point in the future, almost all direct mail will be personalized to reflect all the data the sender has accumulated or discovered about us, including our past actions–online and off. That's because, as recipients, we are more likely to respond to highly personalized mail, making the mailing effort more profitable. In the meantime, the…
-
Innovating, planning with options, and giving up on timelines
Over the last few months, I've been trying to move my project at www.CreativeHouston.org into a full-fledged startup company. Since I am an innovator, I want to use leading-edge organizational tools. The company will be a Texas Public Benefit Corporation. We'll use the new crowdfunding platform LetsLaunch to raise funds. I've felt embarrassed by missing…
-
Why innovation sucks
It's not the fear of failure… it's the agony of learning too late! Yes & Know Blog: What do you need to know? 2018-Sep-19 by Nilofer Merchant There’s a learning curve for all new things. We need to learn the interdependencies of decisions, what people are capable of, who is good at what, what key…
-
The leading edge in strategies for customer loyalty
As ad agencies invest more in time and effort to understand behavioral science, new strategies are being developed to deepen customer loyalty. Transactional loyalty is being left behind as if it were just price discounting (which it is). The Wise Marketer: Four Loyalty Lessons from Behavioral Science, 2018-Sep-18 by Charlie Hills 4 lessons for loyalty…
QVIews 