Category: Uncategorized
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To address polarizing issues, let’s keep it complicated
I'm very tired of listening to people belittle the people they disagree with. I want to avoid the trap and learn to understand more people, all the time. I recently found an article for journalists that explains how to frame a discussion in order to avoid having both parties retreat into their battle positions. How…
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Email loyalty
When designing emails, most companies don't give much thought to customer loyalty issues. Getting people to open and click dominate the process. However, there are a few simple procedures that prevent unsubscribes and signal our audience that we are willing to earn their attention and loyalty. Use a calendar to establish an emailing plan that…
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How to keep a job you don’t appreciate
No job is perfect but most of them are well worth doing, even if it's just to prove we can. And in the process, we will no doubt learn something, usually something about ourselves. Quartz: Want to love your job? Read this article, 2018-Jul-6 by Ephrat Livni It’s not the job itself that gives us…
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Confidence and confirmation in customer relationships
The customer experience of paying online can be frightening. Any signal that the transaction is insecure or the seller is sloppy can destroy a budding relationship. DMA.org.uk: Is the Transactional Email Experience Critical for Customer Loyalty?, 2018-Jul-3 by Laura Chieri of Mailjet In our recent research study, we found that 93% of consumers would consider choosing…
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Auto-enrolling customers in the loyalty program at India’s Filpkart
We haven't heard of this approach before, but it probably does exist other places. Shouldn't it be everywhere? It's also is a good way for Flipkart to differentiate themselves from Amazon. inc42: Flipkart To Make Another Bet On Customer Loyalty Programme, But In A Unique Way, 2018-Jun-21 by Bhumika Khatri Indian ecommerce company Flipkart is ready…
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Managing online reviews now a vital part of marketing as well as customer service
Online reviews have become a vital part of the loyalty ecosystem. Some customers like to share their experience, and some companies reward them. Unfortunately, reviews can be difficult for several different reasons. Some hotel chains have been inundated with over-the-top reviews from people who expect VIP status in return. Bad reviews can be undeserved. Paid…
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New form of data piracy growing in the digital advertising industry?
Here's a new thing to worry about, although I'm not sure how prevalent it is… Opposed to the tradition of hacking into someone's databases, a new kind of data piracy involves capturing interactions between brands and their customers in real time. The more data we collect about our customers, especially on mobile devices, the more…
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It’s not all procrastination
I appreciate this article for breaking down the challenges of procrastination. I'm trying to institute some new routines, and the transitions are killing me. But I guess they will until I'm in the habit of plunging. HBR.org: How to Actually Start the Task You’ve Been Avoiding, 18-May-30 by Peter Bregman The biggest challenge to moving forward…
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Why we need to look at other ways to reduce the risk of hiring
The safest way to hire is to find someone you've worked with before. Unfortunately, it perpetuates bias. NY Times: Karina Lake of Stitch Fix on Building Diverse Teams, 2018-Jun-1 by David Gelles One of the biggest challenges standing in the way of diversity and equal opportunity for people is the way that people build founding…
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Why SEO isn’t about building traffic, it’s about understanding customers
SEO is often seen as a matter of gaming the search engines, but it's actually a powerful fundamental marketing tool on the internet. This article arms us to use it for the long-term benefit of our business. The Wiglaf Journal: Why Every Business Should Invest in SEO, 2018-May by Brooklin Nash The bedrock of building…
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