Category: Uncategorized
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Grant McCracken: Value comes from meaning
As entrepreneurs, if we want to survive… we have to know what our customers want. That changes… it sucks but it happens. CultureBy: American culture and the story of OJ, 2018-May-2 by Grant McCracken We are accustomed to thinking about value as something that comes from utility, from functional benefits, from what Christensen calls “purpose.” This…
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Making rewards portable, but not too portable
The MobileBridge Momentum Platform is the most developed blockchain loyalty solution I've seen, although it doesn't have a track record yet. Consumers certainly want rewards they can use outside the company that provides them, and we have that now with multi-retailer platforms like Nectar, as well as offerings from American Express Membership Rewards. What struck…
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Sponsors vs. mentors
Early in my career, I had mentors who steered me wrong. They encouraged me to follow the business mainstream in a way that was just wrong for me. I don't blame them: I was hard to understand. It took me years to understand myself. Since then I have avoided having a mentor, but reading these…
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Why finding a job is a process and not a goal
My father used to say… "I was looking for a job when I found this one." Always be looking. Harvard Business Review: Stay Confident During Your Job Search by Focusing on the Process, Not the Outcome, 2018-Apr-27 by Art Markman In a job interview, the person sitting across from you is trying to project what…
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Sharing my passions
What are my passions? building strong relationships where I can be loyal learning, practicing and sharing what I've learned exploring cities and capturing their beauty supporting artists and helping others enjoy art designing innovative systems to improve the world I've never been employed to pursue my passions, so I've ended up self-employed several times. But…
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The European Union is giving marketers the world’s best excuse to reconnect with customers
The pain of General Data Protection Regulation (GDPR), the European Union's new privacy law which becomes effective in May, is truly present in the necessity of expiring some customer data and archiving the customer's consent to receive messages. Welcome new fields into the customer database and schedule regular data purges. The good news is that…
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Loyalty tests and purchases
For most of us, loyalty is earned. When someone has shown themselves to be dependable and trustworthy, we begin to feel loyal. We prefer to work with them, and eventually, we may stick our neck out for them. When someone tests our loyalty or tries to purchase our loyalty, that generally means they know they…
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Exercising our loyalty by speaking up
When you have a meaningful relationship, it can be disloyal NOT to speak up. Seth's Blog: Exit, voice and loyalty, 2018-Apr by Seth Godin Voice matters. Loyalty, then, could be defined as the emotion that sways us to speak up when we're tempted to walk away instead. When your loyal customers speak up, how do…
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Nice work if we can get it… how affirmative action lifts overall performance
I first came across Adam Galinsky's work when his excellent TED talk "How to speak up for yourself" came out. Now he's published an article and video "Are Gender Differences Just Power Differences in Disguise?" As usual, he looks at the issue from several different angles and explains the experiments he used to test his…
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How email newsletters are evolving
Signing up for an email newsletter used to be a risky business, but two things have dramatically lowered the risk. Unsubscribing has become a more reliable process, with many companies offering a 'less frequent' option. Users have figured out how to avoid having newsletters get in the way of more urgent messages. (Plus, urgent messages just…
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