Category: Uncategorized
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How to live with anxiety and not be ruled by it
Reading this article made me remember that I've lately been filling the 'liminal space' in unproductive ways. Playing with my iPhone helps me avoid worrying but using the time to observe and release my anxieties is much more productive. Katie Malachuk: The Cool Boredom of Being a Grown-Up, 2017-Oct-17 Thanks to meditation, I better understood…
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How Hyatt, Starbucks, and Domino’s layer their loyalty programs for a rich customer experience
Here's the BEST article we've found about the evolving landscape of loyalty. It's short, includes valuable examples, and summarizes HOW we can build a first-class loyalty system without confusing our customers. Retail Touch Points: A New Approach To Brand Loyalty: How To Stand Out In The Experience Age, 2018-Mar-9 by Katherine Parsons and Darren McColi of…
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W+K’s Colleen DeCourcy’s optimism: we’re lucky to be in a post-advertising world
Last month Colleen DeCourcy, chief creative officer of ad agency Wieden+Kennedy, gave a presentation about building 21st-century brands to the Interactive Advertising Bureau. The title is "Welcome to Optimism: Brand Building in a Post-Advertising World." This idea that all the rules have changed is a familiar theme for any industry that's evolving quickly. I have always…
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New view of “reader loyalty” at the Houston Chronicle and other single-market newspapers
At the Houston Chronicle and other newspapers, recognition has grown that subscription growth is underpinned by "reader loyalty." Reader loyalty is different from customer loyalty (which would traditionally be measured by subscription renewals). Reader loyalty reflects higher usage of the publisher's site, and it's often connected to email newsletters. Finally, we are starting to see…
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Here’s hoping Jason Shen has found way to replace the resume
Jason Shen is launching a company called Headlight for employers. For now, the employers create assignments which they invite recruits to complete, but I hope that it will take off and the tools become a replacement for submitting resumes.
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Content imprisonment
Occasionally I lose sight of a link I wanted to save because I shared it directly on Facebook or Twitter. Letting others own our content is deeply flawed. The new development of "decoupled" or "headless" content management systems and content containers gives me hope. Here are some interesting links about this topic Austin Startups: Why modern…
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Why, why, why… a strategy for focusing innovation to what matters most
#MonkeyFirst refers to the strategy of focusing on the biggest challenge of an innovation project. ("If you want to get a monkey to recite Shakespeare on a pedestal, you start by training the monkey, not building the pedestal.") "Why, why, why" is a strategy for identifying the big challenges. Inc.: Google's Genius Productivity Hack Will Change…
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Loyalty versus fealty
When I became more interested in marketing to customers instead of attracting new customers, I began to study the concept of loyalty. I wanted to understand what motivates people to be loyal and how their behavior can change over time and circumstances. I've come to the conclusion that loyalty can improve our lives, making support…
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For better social media posts, join a conversation
Very wise advice… Karen Yankovich: 3 Easy Steps to Generate Competitive Social Media Post Ideas Every Time, [undated but probably 2016] You can’t start with strategy you have to start with the conversation. So in an attempt to provoke some inspiration on what to talk about when you have no idea what to talk about…
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How the professionals find blogging topics, from Katy Katz at Search Engine Journal
I highly recommend this entire article if you do anything type of topic-oriented writing. It will take me days to chew through all the ideas I found for "loyalty." She mentions BuzzSumo, which is great, but the biggest find for me was "Answer the Public." Search Engine Journal: How to Spy on Your Customers to…
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