Category: Uncategorized
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Seth Godin’s 4 elements of entrepreneurship
Hmm, there's my weak spot… Number 3 Blog: The four elements of entrepreneurship, 2018-Jan-16 by Seth Godin And what do people do when they’re acting like entrepreneurs? 1. They make decisions. 2. They invest in activities and assets that aren’t a sure thing. 3. They persuade others to support a mission with a non-guaranteed outcome.…
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Why you should pay attention to the byline on all the news articles you read
Several years ago I became aware that Forbes.com included a lot of content which has nothing to do with journalism, submitted by consultants, entrepreneurs and business owners. Forbes disclaims it with “Opinions expressed by Forbes Contributors are their own.” When the Huffington Post launched, they made a big deal about recruiting people to write, and…
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Insecurity kills innovation
I appreciate that the researchers at the Equality of Opportunity Project are sticking to the facts, but I can't help wishing they speculate a little about why children from low-income families don't become inventors. In order to risk innovation, people have to feel confident they can take risks without losing their way of life. We can find…
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It’s hard enough to figure out what role we want to play in life. We shouldn’t have to fight for the right to play it.
Life in my thirties was miserable because I realized that I didn't understand what I need from life. A misguided professional therapist compounded the problem, and I wasted my best income-earning years. These days I just want to help people operate from their strengths and find what they need to sustain themselves. One of the…
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Why we should focus on helping our customers become better people.
One of the coolest short books I've ever read about marketing is Michael Schrage's Who Do You Want Your Customers to Become? A recent blog post by Seth Godin (see below) got me thinking about it again. People in marketing and advertising profession are often seen as venal. (Thanks, Mad Men.) What if we focused…
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To change someone’s mind: start by exploring what you can learn from them
We could make an impression on another person with an impassioned speech, but we are unlikely to change their mind unless we show them that we actually appreciate their position. Not that we validate it, but that we accept it. It is what it is. From there we can begin a journey. The first step is…
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More than technology, CRM is process
We now have so many excellent CRM applications available, the challenge is finding one that can fit the processes that you will actually use. Clearhead: You Can't Buy Personalization, 2017-Jul-18 by David J. Neff You can’t buy personalization. Why not? Because it’s not a single technology point solution. Don’t get me wrong: when it comes…
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Vince Lombardi on loyalty and leadership
Last month Fast Company co-founder Bill Taylor sent an email newsletter that resurrected a story about Vince Lombardi which resonates so strongly these days when everyone seems intent on belittling everyone else. It also reminds me that the greatest achievements of my life have occurred when working on teams. Bill Taylor wrote: …it reminded me of…
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Trying to figure out Facebook
I would prefer not to use Facebook, but I would prefer not to drive a car, and I'm not getting anywhere on exercising that preference either. I drive. I use Facebook. I know what I think about cars, traffic, and air pollution. I'm not sure what to think about Facebook. My customers and their customers…
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The Harvey and I
Friday afternoon is the right time to write this post, although I suspect I shouldn't publish for a few days… I'm embarrassed about the fact that Harvey was a major inconvenience in my life. Not a tragedy. Not a detour. Not a sacrifice. Our family suffered no losses during/after Harvey except the ability to show…
QVIews 