Category: Uncategorized
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Vital to success: doing the boring stuff right, especially in lead generation. #li
After you cut through the clutter and dazzle everyone with your inspiration, be sure and bring home the bacon. (And yes, I feel guilty for writing in cliches.) Hubspot: The five critical components of lead-capture forms, 2011-Nov-3, by Sarah Goliger Position – length – right fields – privacy – button
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Reminding myself to find the goal and stick to it. Especially when composing email. #li
Email spammers know exactly what they’re trying to get the reader to do. It’s not an esoteric goal, like giving the reader a better understanding of product offerings. How the hell can you measure success with that goal? Spammers want an email open so they can infect you with malware. Or they want a click…
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How to use stories strategically #li
This article echoes something I recently learned about using stories in public speeches. You have to stay focused on the point, NOT the narrative, and you have to let your audience fill in the emotions. Knowing what your audience wants to know is also very good advice. These days, when I think someone is covering…
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For Christmas, I want an empty inbox. Sigh. Only if there’s a Santa… #li
To all those people who've recently emailed me: you have my deepest sympathy.
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Stand there and think about what you should REALLY be doing
These days I have so much to do, I often careen around, doing whatever pops up, but it's not productive. 'Single-Tasking and Productivity' from Focus: A Simplicity Manifesto, by Leo Babauta 3. Choose wisely. Don’t just start doing something. Give it some thought — do you really want to turn on the TV? Do you…
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Now engaged every day in collecting juicy tidbits about our prospects. #li
I'm channeling my drive to collect items into gathering information about MosquitoZone prospects.
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After a period of hyper-focus, it feels good to step back into my routine. #li
The last several days have been spent staring into a spreadsheet, looking for errant commas and wild characters, wheedling a 1500 record database to move from one contact management system into another. A few hearts were broken, but we're leaving the past behind.
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Following a great story about how to organize for change
I can't wait to read the next installment of this story. New York Times Opinionator: Making Change Happen, on a Deadline, 2011-Sep-29, by Tina Rosenberg While Rapid Results can produce dramatic changes in 100 days, questions remain about day 101. Sustainability has always been the weak point of development work, whose symbol might well be…
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The New Place
We have a new place. A condo at 1400 Hermann, 16th floor. We haven't put our old place on the market yet, but we hope to be moved in by Christmas. We have several views, but this one is the best. And here's what it looks on the inside. The balcony is being renovated by…
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Managed to keep four balls in the air today.
Well I lost two balls, but with only one serious set back. We cannot get the members of my alumni association pulling together. Everyone is worrying about doing what's best for themselves or their little segment. I've also been reading Nonzero by Robert Wright and that's been helping me see my way through it.
QVIews 