Category: Uncategorized
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Making loyalty appealing
Over the last few months I've come to realize that few of my associates share my fascination with loyalty, but Matthew Wettergreen spotted this charming comment in a Groupon ad. Astor & Black treats each client as if clients were an endangered species and this particular client were the last egg-bearing client left in North…
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Stitching my community into triads after watching Dave Logan’s video #li
Tribal Leadership is one of my favorite books, and this new video from co-writer Dave Logan really takes its lessons to the next level. The book gives examples of triads (two people connected by the leader), but this video does a better job explaining how to make them.
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Asking for loyalty
To continue the story from last week… When a trusted supplier lets us down, do we try and salvage the relationship or just move on? Clearly the biggest driver of that decision is 'switching costs.' The wireless phone companies have imposed hideous switching costs, and many other companies would like to follow suit. But analysts…
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Focused on pulling projects together which seem determined to fly apart. #li
Last weekend I met with a couple of people about joint projects, and we clearly have interesting action items, but it's hard to hold everything together. I want the work to be shared, and that clearly means I need to help them with their goals. Moving things forward means trying to help them by doing…
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Working on a loyalty tool I’m calling the Passport #li
Today's project is a loyalty tool that is initiated by the consumer instead of the merchant. I'm working on an idea that will start as a booklet connected to a web site and evolve to a mobile application. It allows consumers to keep track of whomever they want to express loyalty toward.
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Loyalty is a two-way street, and what are you going to do about it?
Thinking about loyalty clarifies our relationships. We begin to understand where and why we're investing our time and money. We can become more intentional about who we support, realizing that we are shaping the future. Isn't it great to use a dry cleaner that you pass most days on your way to work? Isn't it…
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Ricochet ideas from TEDxHouston
The best reward from attending TEDxHouston was generating so many new ideas while listening to the presenters share their ideas. Some of these are direct descendents of a TED Talk, and some are tangents. Talk to Carrie Schneider about photo walks and maps. Reconnect with NYU alumni I've met. Focus more on connecting existing projects,…
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Today is for getting back into my work routine after TEDxHouston blew open my mind. #li
My plan is to stick to my routine today, although I will post my 'ricochet ideas' from TEDxHouston and try to add a bunch of new acquaintances to www.CreativeHouston.org.
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13 Ways I was inspired by TEDxHouston
I am so fortunate that I was able to debrief my TED experience with Durwin Sharp this morning. Durwin is an 'idea catalyst' and an expert recording and leveraging ideas as a member of the Virtual Thinking Expedition. He would have like to have attended TEDxHouston, but life got in the way. We strategized on…
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2011 TEDxHouston succeeded in inspiring me #tedxhouston
Yesterday's TEDxHouston was a big success on many levels. I left with a notebook of ideas to pursue. I met a couple new friends, and reconnected with many others. They requested no pictures be taken of the presentations. Tomorrow I'll try to write a rundown of the ones I appreciated most. …
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