Category: Uncategorized
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Big project for the day is to work on a loyalty program for a neighborhood #li
Today I'm going to be working on a 'neighborhood passports' which allow people to keep up with the businesses in their location and identify the ones they want to support. The concept is to set up a little database of businesses the resident can tap into, but it's quite a bit different from Yelp. Residents…
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Achieved my one-month goal from GEL Conference #GEL2011
As part of the last day of the GEL Conference I attended in April, I participated in a recap session at The Hired Guns, led by Allison Hemming. We were asked to set 3 goals: one for within 24 hours, one by the end of the weekend, and one to be completed within the month. …
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Five-minute loyalty refresher course
Inc. magazine recently rounded up the trends in loyalty marketing, creating a great opportunity to check up on your knowledge of best practices. Inc.com: The New Rules of Building Customer Loyalty, 2011-May-20, by the staff of Inc. magazine 1. Create enlightening experiences Many customers, especially new ones, don't know what to expect. To delight them,…
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New role for salespeople after Great Recession
Purchasers are saving money by cutting down the amount of time spent with sales people. Not that they don't appreciate the attention, but it's just not efficient enough any more. So good sales people will learn to target their efforts further along in the buying process. Instead of holding everyone's hand, they'll have to look…
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Establishing new routines for creating collections that work
At my heart, I am a collector. So now I'm trying to establish new routines that make the things I've collected valuable to other people. If I create contact databases, then I have to contact those people. If I build a web site, I require myself to pay attention to the traffic. If I have…
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Finding a place that drives creativity
While people can be creative anywhere, some places do launch everyone who tunes into them. I think Caroline Collective is such a place in Houston. And I think that companies and cities which want to be seen as creative centers have to heed what we've learned. But there are no guarantees, as discussed in this…
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Convince me you care about what I believe
In persuading people to overcome their fears, we have to first accept their fear as legitimate. Mother Jones: The Science of Why We Don't Believe Science, 2011-May/June, by Chris Mooney …you don't lead with the facts in order to convince. You lead with the values—so as to give the facts a fighting chance.
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The Morning Bunny has lost his friends
In an effort to enjoy Facebook and develop some skills, I created a fan page for our house rabbit (The Morning Bunny), and started posting photos and trying to write entertaining captions. When I check in today, all the photos, friends and posts were gone. The info page is still populated, but I can't find…
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Beginning again, every Monday
After recuperating from a Sunday afternoon volunteer slot at the American Association of Museums conference here in Houston, I'm curious to see what the new week will bring. I have to put together the prototype for the walking guide to 19th Street and get ready for a Columbia Alumni Association meeting.
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The opposite of cold calling
When I started reading this article, I was disappointed the reporter referred to inside salespeople working through their database of existing customers as performing 'cold calls.' Then I remembered that outside my world, much confusion exists about the jargon and techniques. So when is a sales representative just a telemarketer? When is a phone call…
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