Category: Uncategorized
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Encouraging Email from CharityFocus.org
Since I study email newsletters, I receive many, but there's one that frequently cuts through the clutter straight to my heart. The "Daily Good" email arrives in your box pretty early in the morning and tries to set your attitude for the day. Recently, the email included this quote: Stubbornly persist, and you will find…
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Why all marketing communication has to be driven by the issues challenging the audience
Marketing communication that doesn't help somebody who's trying to resolve an issue doesn't get heard or read. News from the marketer is dead meat. If you can't address the issues pre-existing for the audience, you can't win their attention. Marketing (UK) magazine blog 'Reinventing Marketing': The end of retailer power, 2010-Sep-22, by Alan Mitchell I have…
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Making the future where you want to be
Most organizations set out to fix a problem, not to remake the future. As I'm working on the Houston Summit, I'm thinking how different these approaches are. One innovative Houston organization that is working create a new way of behaving is MyCityRocks. I just got the invitation for their "Rock for Houston's Youth Concert," and…
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Ideas always have good company. See a great idea? Look for its fabulous neighbors.
Steven Johnson has developed a new way to describe possibilities. He says that next to every idea is the next possible idea. If you see a great idea, all you have to do is look around, and you'll find plenty more. Wall Street Journal: The Genius of the Tinkerer: The secret to innovation is combining…
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Making your customer database come alive
Many companies keep a customer database, but few of them keep that database alive. Names are dropped in never to be updated. Databases which are driven by transactions are a little better, but transaction data can be very misleading when trying to commmunicate with a person. In order to stay close to your customers, you…
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On being the voice in the wilderness with others saying real marketing is about attending to customers
Yes, yes, saying that real marketing is about focusing on customers and not on non-customers makes one feel like the voice in the wilderness. At least I'm not alone in the wilderness… I'm going to order this Jaffe book right away. RIA Unplugged: An Open Challenge to Chefs, 2010-Sep-13, Ellen Malloy I am feeling as…
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Enjoying the aggravation over at the NY Times small business blog with Bruce Buschel
Over at the NY Times small business blog, You're the Boss, Bruce Buschel shares his experience opening the restaurant of his dreams, and we get to enjoy the view. NY Times.com: Dear Frank, 2010-Sep-21, by Bruce Buschel …we answer questions and respond to comments…
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The Glance for Sept. 20, 2010: John Seely Brown on power of conferences to spur new innovative insights
John Hagel III, John Seely Brown, and Land Davison: The Power of Pull, 2010: We need serendipitous encounters with people because of the importance of the ideas that these people carry with them and the connections they have. People carry tacit knowledge. … As edges arise every more quickly, all of us must not only…
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Something to chew on this Sunday afternoon, from gapingvoid
The way I see it, a product is an “Idea Amplifier”. You have an idea about something- phones or whatever- and you build a product as an expression of that idea. via gapingvoid.com This approach improves your communication because it touches the product's 'reason for being.'
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My favorite newsletter knocks one out of the park today. Inspired film picks from Daily Candy
I don't usually share stuff from Daily Candy because it's pretty much a trend-hungry girl thing. But today's recommendations should be read by everyone who cares about culture. These movies will be difficult to find on Fandango, but it's hard to wait until they hit Netflix. DailyCandy.com: 9 Movies We Want to See This Month
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