Category: Uncategorized
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The Good 5 Minutes
Repackaging content is getting to be big business. If you’ve ever decided to take a nostalgia trip back to some old TV show and been disappointed to realize it’s not nearly as funny or spine-tingling as you remembered, slicing-and-dicing old TV shows will make a lot of sense to you. We only remember certain moments,…
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Give Your Customers a Job
Figuring out a project that would work for your customers may be challenging, but if you can get them to do something new and fun–imagine the loyalty that engenders! MediaPost Publications: LG Puts Cell Phone Owners To Work As Music Critics2007-Jun-11, by Karl Greenberg LG Electronics’ Mobilecomm USA, the electronics giant’s U.S. mobile phone division,…
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Something to Talk About
Now here’s a novel idea. Instead of surveying your customers, do a survey FOR your customers and prospects. Collect some information they can use. Maybe something they would enjoy talking about. Make yourself indispensable. Business First of Columbus: Nationwide finding success with research surveys as marketing pitch. 2007-May-25, by Adrian Burns Nationwide’s surveys mostly have…
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Word-of-mouth is Fundamental
If most businesses had only word-of-mouth advertising, they would grow very slowly (although much more profitably). The following statistics are a big reminder to make your marketing communications repeatable–in common, not-embarrassing-to-say-outloud words. One excellent way to help your supporters is to use narrative techniques, creating stories they can re-tell in their own words. Promo magazine:…
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Ask for Natural Synergy
Okay, so Ask.com and Ask A Ninja each have a target market of just about anybody, so when that happens it’s easier to, like, hook up, but those Ninja are rather wily, and you should maybe ask yourself "Is there some entertainer my company should hook up with?" (This will all make more sense and…
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Search Marketing for Information
For all the money that’s being spent on paid search advertising, it’s amazing how little of it is being used for marketing intelligence. Some people are testing different benefit statements to see what appeals to their customers. If your business is spending a lot on search marketing, you need to make it work as hard…
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Shockingly Simple Way to Share
If someone had pitched this idea to me, I would have said "ho hum, who’ll bother to participate?" but I am shocked to discover it so easy and fun and heartwarming…who wouldn’t? At the Country Crock site www.SpreadTheSharing.com you can upload a simple story or a long one, add pictures, and browse the country for…
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Customers as Guests
We prize efficiency in our service personnel, and while we seldom want to get to know them well, receiving some human recognition, especially eye contact and a smile, are incredibly important to the service experience. The 1to1 Blog: Surprised by a Handshake and a Smile. 2007-Apr-6, by Ginger Conlon When I stepped up to the…
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Phone Communities
Boost Mobile is doing a great job of providing a range of enticing rewards to its customers, combining loyalty and participatory marketing. If you’re all about the music, they’ll provide downloads and concerts. If you’d like to do some community service with fellow Boost subscribers you can EARN a concert ticket. This program is extremely…
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Fewer Emails, Better Communication
Too many organizations just keep sending an email every time they want you to "know" something, never stopping to think how half-a-dozen or even a dozen emails all swim together in your inbox…. Now companies are starting to realize they need to help people get a handle on all that information. ClickZ: E-mail Overload: A…
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