Category: Uncategorized
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New Way to Give it Away
Product sampling is a time-honored tradition, frequently accompanied by time-worn methods. In contrast, Proctor & Gamble set up a temporary store front and staffed it with cosmeticians, all the better to give its drug-store-distributed cosmetics a sampling experience similar to the department-store brands. Not all of us can afford to set up a temporary store…
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Aligning One’s Passions
One reason so many companies struggle with new media forms such as blogging and evangelism is that their staff is not deeply committed to the company’s business. For instance, if I work for a bakery, I may or may not feel it’s the greatest bakery in the world, but I should at least enjoy making…
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Tempting Phone Offers
Advertising via cell phone text messages is emerging rapidly in the U.S. (It’s well established in Europe and Asia.) Cell phone users rightly see this as a great opportunity to get marketers to "pay up" for their attention. Although we will see some differences between what these people say they will do and what they…
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Funding Decencies
Consider sponsoring a commodity, just as UNICEF is asking New Yorkers to sponsor fresh water.
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Playing in the Participation Age
We express ourselves by publicizing our preferences. Link: To Get Viewers for Reruns, a ‘Sopranos’ Game – New York Times. 2006-Dec-11, by Mchel Marriott While big games have proved to be effective promotional tools, Christopher Swain, a professor at the University of Southern California and an expert on game design and online game culture, said…
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Good News if More Businesses Get into the News
The general public has limited interest in news about growing companies. What I hope is that by hiring more business reporters, Fox spurs the entire industry to go deeper on these cable channels devoted to business. Business people benefit when they get more information about what other business people are doing. WSJ (free link?): News…
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Oh yeah, I really hated that ad
Not all of us are here to be liked. I’m a happy Go Daddy customer, myself, although I dislike their advertising, their boss’s blog, and their tireless efforts to sell me something else everytime I register or renew a domain. What I like is that they have the user experience nailed. It’s what you expect,…
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Student Athletes get Samples
Good to hear about a new way to get product samples into the hands of people who have time and interest to try them plus the social clout to share them. Octagon marketing will now be able to push samples out to 5 million student athletes. Playtex is amplifying their student sampling program with online…
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